Proxima · Identity revamp · Chosen route

1A + steel accent on the “X”

The client picked the route: the modernized current logo (1A) as the base — keeping the “O” as the signature with the steel dot inside — plus the steel nod on the “X” from Direction 03. Below are the 3 accent treatments to choose the final one, and the derived submark (brand mark) for favicon, avatar, embroidered patch, and website integration. Everything in the two brand inks (navy #0A1E5A + steel #96B4C8), solid shapes, embroidery-safe.

The chosen combination — 3 “X” treatments
Same 1A base (O with steel dot). Only how the steel accent is applied to the “X” changes. Pick the treatment and it moves to production vector.
PROXIMA with steel-dot O and steel slash on the upper-right arm of the X
VARIANT 01

Slash on the upper arm of the “X”

The Direction 03 steel nod exactly as seen: the X’s upper-right arm in steel. Subtle, balanced with the O’s dot, and the closest to what the client liked.

Recommended Embroidery-safe The one from the email
PROXIMA with steel-dot O and steel slash on the lower-left arm of the X
VARIANT 02

Slash on the lower arm of the “X”

The same accent on the lower-left arm. It points toward the O and visually connects with the steel dot.

Embroidery-safe Direction alternative
PROXIMA with steel-dot O and the full X in steel
VARIANT 03

Full “X” in steel

The boldest version: the entire X in steel. Maximum contrast and long-distance legibility; the riskiest of the three.

Embroidery-safe Strongest accent
The submark — “O” with steel dot
The icon derived from the logo, for where the wordmark doesn’t fit: favicon, avatar, app, embroidered patch, and website details. It’s the 1A “O” on its own, in production vector (SVG).
Final lockup: O logomark plus PROXIMA wordmark with steel X accent

How the full system reads: the submark as the short brand mark and the wordmark as the signature. On the website the submark can live in the header, favicon, and footer; the wordmark stays for the homepage, stationery, and presentations.

Primary — 2 inks

Favicon, avatar, site header. assets/v3/submark-o.svg

Reverse — navy backgrounds

Footer and dark sections of the website. submark-o-reverse.svg

Monochrome — 1 ink

Documents, stamp, engraving, fax. submark-o-mono.svg

Patch — embroidery

Uniforms and merch: navy plate, white ring, steel dot. submark-o-parche.svg

Archive — how we got here
The earlier exploration stays below for reference: the current logo’s problem, the 4 directions, the refinements, and batch 2.
The current logo’s problem
What the revamp needs to leave behind.
Current Proxima logo with dotted orbital rings

Why it doesn’t work today

  • Dotted / dashed rings: tiny dots and thin lines get lost or turn muddy when embroidered.
  • Too many small details: they demand minimum stitch sizes the machine can’t resolve cleanly.
  • Multiple tones and transparencies: hard to reproduce in 2 solid thread colors.
  • It’s years old: the client asked for a more current, restrained look.
The 4 directions
Same two inks, different personality. See which one speaks to you.
Direction 1: PROXIMA wordmark with the O as a solid ring
DIRECTION 01

Evolution — solid “O”

Keeps the current logo’s DNA (the O as the mark) but swaps the dotted rings for a solid navy ring + steel disc. Instantly recognizable, much cleaner.

Recommended Embroidery-safe Brand continuity
Direction 2: P monogram in a rounded plate with steel accent
DIRECTION 02

Plate monogram

A compact logomark (P/R) inside a rounded plate, ideal for embroidered patches, avatars, and favicons. Works on its own, without the wordmark.

Embroidery-safe Great for patch / app Standalone logomark
Direction 3: typographic PROXIMA wordmark with accent on the X
DIRECTION 03

Type only

The most minimal route: a pure geometric wordmark with a steel nod on the “X”. Very elegant. Note: for embroidery the stroke should be thickened (it came out thin here).

Maximum minimalism Thicken for embroidery
Direction 4: solid ring with a steel node as an abstract mark
DIRECTION 04

Abstract “what’s next” mark

A solid navy ring with a steel node moving along it = motion, what’s coming. A new, distinctive symbol with a thick, embroidery-safe stroke.

Embroidery-safe New symbol “Proxima” concept
Direction 01 refinements
Two more polished versions of the “solid O” route: better letter balance and a more even stroke. They work as a direct base for vectorization.
Modernized version of the current logo
REFINEMENT · A

Modernized current logo

Starts from the current logo: keeps the O as the signature and removes the dotted rings. Confirms this route is the strongest.

Embroidery-safeBrand continuity
Refined version of direction 1
REFINEMENT · B

Tuned wordmark

More balanced letters and a more even stroke — possibly the cleanest wordmark of the whole exploration. A good starting point for vectorization.

Best finishEmbroidery-safe
10 more directions · Batch 2
More conceptual variety (chemistry, monogram, motion, patch). Same 2 inks, all embroidery-safe. I’ve flagged the ones with an unintended reading to watch for.
Chemistry hexagon + steel node + PROXIMA
05 · CHEMISTRY HEXAGON

Benzene ring

A hexagon (organic chemistry) with a steel node. It tells the industry’s story without being literal.

Embroidery-safeChemistry narrative
PROXIMA with the O as a chemistry hexagon
06 · O = HEXAGON

Chemistry inside the O

The wordmark with the O turned into a hexagon + steel dot. Subtle and very clean. One of my favorites.

StrongEmbroidery-safe
proxima in lowercase, steel dot over the i
07 · LOWERCASE

Friendlier / warmer

A rounded lowercase wordmark. The steel dot ended up a bit loose — it gets repositioned in vector.

Embroidery-safeReposition dot
Monogram that reads as Rx
08 · P+X MONOGRAM

Monogram as mark

Powerful as a logomark, but it reads as “Rx” (pharmacy symbol). The X would need adjusting to avoid that association.

Reads “Rx”Embroidery-safe
Circle with triangle, reads as a play button
09 · CHEVRON / FORWARD

Forward motion

The “what’s next” idea, but the triangle reads as a “play” button. Switching to an open chevron fixes it.

Reads “play”Embroidery-safe
Circular mark stacked above PROXIMA
10 · STACKED CORPORATE

Vertical lockup

Circular mark on top, wordmark below. Formal and tidy. The center can read as a “target” — easy to soften.

Embroidery-safeFormal
Navy pill with PROXIMA in white
11 · PILL / PATCH

Solid badge

White reverse on navy = the ideal embroidered patch. The dot split the word (“PROXI·MA”); fixed in vector.

Embroidery-safeWord break
Ring with steel satellite + PROXIMA
12 · SATELLITE

Orbiting node

A solid ring with a steel satellite = “what’s coming”. Clean and distinctive. A close cousin of Direction 04.

StrongEmbroidery-safe
PROXIMA with square steel dot over the I
13 · ACCENT ON THE I

Typographic with accent

A wordmark with a small steel square over the I. Very sober. It came out thin → thicken for embroidery.

SoberThicken
Navy square with P and negative-space arrow
14 · P + ARROW

App icon

A rounded square with the P and a forward arrow in negative space. Excellent as an icon/app/patch.

Strong iconEmbroidery-safe
Recommended variant: 1A base with steel slash on the X
My recommendation

Variant 01 as the final

It’s the one that combines exactly what you chose: the intact 1A base and the steel nod on the X’s upper arm, discreet and balanced with the O’s dot. Variant 03 stays as the option if you want a stronger accent presence. The submark’s 4 versions are already production SVGs, ready for the website and for embroidery.